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Тест: CLEP - Marketing

Описание теста:
The Principles of Marketing exam covers topics that are usually included in an Introduction to Marketing course. This material can include: the role of marketing in society, the understanding of consumer and organizational markets, strategy planning, marketing institutions, and the marketing mix. You may also see some material covering demographics, ethics, and trends within society.
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Regional K-Mart stores are selling a specific shirt for $9.99. This method was selected because store managers believe that customers react better to these types of prices. This type of pricing may be categorized as:

Which of the following is not a marketing objective?

Which of the following acts deals with deceptive advertising, selling practices, and deceptive pricing?

The use of a name, term, symbol, design, or a combination thereof that may or may not be registered is called:

Packaging includes:

Which of the following are products used to produce other products?

When a consumer experiences cognitive dissonance, they:

Transportation provides which of the following utilities?

Which of the following is not a step in the five-step marketing research process?

A majority of small companies

Which of the following is not part of the marketing mix?

Reciprocity means

When designing a research study, the researcher must make sure that the study actually measures what it is supposed to. This is known as:

Which of the following is the worst choice when transporting a product such as stones?

Failure of a new product is usually caused by all the following except:

John wants to figure out the mark down of a desk he is selling for $100.00 with a marked down dollar amount of $31.00. What percentage would he come up with?

What is the cost at retail of a product that sells for $400.00 and has a markup percent of 40%?

Wal-Mart's buying office just purchased leather belts for $30.00 each. They want a 20% markup at retail on the belts. What retail price should they charge?

What is the markup percent based on cost, when the cost is $1,000.00 and the markup is $500.00?

Suzanne wants to start giving tennis lessons to children, and needs to determine the cost in selling price she should charge for lessons. Her friend told her that the markup percent on cost should be 15% and that the amount of markup should be $17.00. What is her cost in selling price?

Craftsman tools sold by Sears is an example of:

Toilet paper is an example of which of the following types of products?

A wholesaler that carries a wide variety of non-perishable items such as furniture, hardware, electronics, etc. is called a

Price fixing falls under which act?

What functions or activities do wholesalers provide?

During the introduction phase of the product life cycle, the primary goal is informing customers about the product. This promotion is intended to build the demand. This type of demand is known as:

Which of the following are more likely to be early adopters?

A reference group is important because it may influence one's purchase because

Railroads are successful because they can handle large quantities. This allows them to transport goods at which of the following prices?

Income that is left after taxes that one can make payments on necessities is called:

A measure of output of the whole economy and the total market value of goods and services produced in a year in the United States is called:

Buying specialists are called:

When gathering research one must interpret the results. Of the following which requires the most care in interpreting the results?

Which of the following is the best medium for a marketer that needs to target specific individuals?

Which of the following is the best medium to demonstrate a product to a large audience?

Advertising belongs to which part of the marketing mix?

What is the selling price on cost of an item that costs $10.00 and has a markup percent on cost of 40%?

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